In the military there is a term called “Force Multiplier” that is defined as “A capability that, when added to and employed by a combat force, significantly increases the combat potential of that force and thus enhances the probability of successful mission accomplishment.” (Source: JP 3-05.1). For example, Civil Air Patrol is a force multiplier for the Air Force. With our single engine aircraft and crews, we can perform missions such as aerial photography at a reduced cost than the Air Force can with their equipment during natural disasters such as Hurricane Sandy or security missions such as during the Winter Olympics in Salt Lake. This not only saves them money but it also allows them to save those resources for missions that they are better suited such as combat areas.
So you are saying, “OK Colonel, what does this have to do with me or donations?” Well, I am glad you asked. I’ll get to that, but I also want to talk to you about donating. When we get requests to make a donation we sometimes don’t know what is appropriate to donate. Should it be $1, $20, $100, you don’t know and that sometimes keeps you from donating at all. Well, I want to make this easy for you. Let’s agree to settle on $20 per person. It is a reasonable amount for one person and $20 can go a long way in our squadron. It also makes the math easier as you will in a minute. Now that is not to say say you have to donate that amount. $20 is a suggestion for those who aren’t sure. If you can only afford a $1, I’ll take it and be just as grateful for your support as someone who wants to donate more. The fact that you are supporting me and Civil Air Patrol shows that you believe in our organization and our mission.
Now that I have gotten that out there, let’s get back to the “force multiplier” thing. Now that I have asked all of you to help donate to my charity while I dance away, I also want to ask you to do something else for me. Ask your friends and family to donate as well. They in turn become the “force multiplier” for me in my fundraising. Let’s look at the numbers.
I am going to use just my LinkedIn account, which is http://www.linkedin.com/in/jisraelthompson/ by the way, for this example. I currently have 222 connections on LinkedIn. If everyone of those connections just donate $20, I would raise $4,440. Now, let’s say those 222 had the same number of connections and each one of them donated $20, that would be….(carry the 1, add 5, divide by pi) $985,680! By asking my contacts to ask their contacts for just $20, we could raise almost a million dollars. How’s that for multiplication? And I haven’t even mentioned my Facebook, Google+, or Twitter accounts.
So I am going to ask all of you to do me one favor. OK, two favors. First, make a donation to help the Jack Schweiker Squadron, Civil Air Patrol. Second, ask your friend to donate as well. If you believe in us, then tell everyone else. The best advertising is word of mouth.
To make your donations please make your checks out to “Civil Air Patrol, Jack Schweiker Squadron”
Mail them to:
Greater Woodbury Chamber of Commerce, PO Box 363, Woodbury, NJ 08096
Please feel free to add any notes you wish as well. The members of the unit would love to read and respond back. Also, Civil Air Patrol is a 501(c)3 non-profit corporation so your donations are tax-deductible.
Next time, I am going to you about what Civil Air Patrol taught me about life and death. Stay tuned, as please send me your questions and comments.
Until next time, this is Col Izzy signing off the net.